We are inviting you to the exclusive lounge at the Allianz Arena Munich on 4th of December 2025 to experience the transformation story of Philip Morris International (PMI) – from a traditional tobacco company to a leading international consumer goods company shaping a smoke-free future.

In this immersive workshop, you’ll work on a real business challenge focused on the Go-To-Market strategy for a new nicotine category. You’ll dive into competitive mapping, market analysis, and category launch planning, exploring how global corporations drive innovation, manage disruption, and compete in a rapidly evolving market.

Join us on 4th of December and apply now! 

Why Join?

-Solve a business case: Build a strategy to launch a new product category in a competitive industry.

-Think like a strategist: Explore market dynamics, consumer insights, and innovation-driven growth.

-Networking opportunities: Connect with PMI professionals and TUM students in a unique setting.

-Exclusive experience: Work from the Allianz Arena lounge, followed by a guided tour, dinner and drinks.

Agenda

12:30 –Arrival & Welcome by Debora

12:45 – Intro by Diana & François & Company Presentation

1:15 –  Case Presentation & Instructions

1:30 – Group Work

3:00 – Coffee Break

3:15 – Case Presentation & Discussion

4:30 – Career Opportunities & Working at PMI

5:00 – Allianz Arena Tour

6:00 – Dinner

6:45 – Networking

8:00 – Goodbye

Due to limited capacity, participation is open to a selected group of TUM students. Please submit your CV by 25th of November 2025. You’ll be notified of your participation by 28th of November 2025.

Who’s Eligible?

TUM Students (Bachelor from 4th semester & Master level)

Fields: Business Administration, Finance, Marketing, Sales, Engineering

Workshop language: English 

Be part of the transformation and shape the future with us!
#Transformation #CaseStudyWorkshop #MakeHistory